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Hazards of Demand-Side Research: A Perspective from the Front Lines
Researchers tend to be both curious and risk-averse. Curious because we’re always looking for unanswered questions, and risk-averse because we don’t want to make mistakes as we try to answer those questions. These are generalizations, of course…but we researchers tend to be fond of generalizations, too. I believe it is the push and pull of […]